Google has made it known that they are granting $1 million to assist women entrepreneurs in funding their businesses. The giant tech company made this known on the 8th of March 2022 with respect to the celebration of the International Women’s Day on the charity wing of the organization google.org.
According to research, Google’s Head Brand and Reputation Africa, Mojolaoluwa Aderemi-Makinde, about 58% of small and medium scale enterprises (SME) in Africa are owned by women. “Despite this, women-run businesses show, on average, 34 per cent lower profits than those run by their male counterparts. They are also less likely to receive funding and investment. This is why we are announcing a series of initiatives today, aimed at providing the support women need to grow their businesses”.
Furthermore, the multi-national company declared that it is launching a campaign that would feature women entrepreneurs to tell their stories using #LookMeUp. These stories features business owners such as Mary Mwange, CEO and founder of Data Integrated who is driving innovation in the mobile payments sector in Nairobi, Kenya, Vivian Nwakah in Nigeria, who launched Medsaf, a pharma supply chain solution to help Nigerians get access to quality pharmaceutical health care services and Mosa Mkhize in South Africa, who launched Origins Publishers to provide her children – and others like them –